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Agile Marketing – ICAgile Certified Professional (ICP-MKG)

Monday 20 April 2020

Starts 9:00 AM

Finishes 18:00 PM

Organized by Radtac Portugal

Venue: TRYP Lisboa Aeroporto

Address: Aeroporto Internacional de Lisboa, Rua C Nº2 1749-125
1749-125 Lisboa

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About this event


This training course is within the campaign “MUSIC SUMMER FESTIVALS WITH RADTAC PORTUGAL”.Check Terms & Conditions


This certification is part of a specialized journey within the Business Agility track and is aimed at people who are primarily focused within the marketing function. Target attendees are part of an organization actively adopting agile thinking and practices and the content is applicable irrespective of industry. Following completion of this certification, marketers will be able to articulate and implement agile ways of thinking and working, allowing them to deliver more responsive, customer-centric business outcomes.

Target Audience

The target audience for this class includes marketing professionals, marketing leaders, and Agile practitioners (e.g., Agile Coaches, Scrum Masters) looking to help marketing teams/organizations adopt agile. It is also for transformation leads, such as those exploring people and structural aspects of an Agile Marketing transformation.

Learning Outcomes

1. WHY AGILE MARKETING1.1. Critical Paradigm Shifts for Marketing1.2. Customer Analysis and Segmentation for Business Agility

2. IMPLEMENTING AGILE MARKETING2.1. Adaptive Planning in the Marketing Context2.2. Teams and Teamwork in the New Paradigm

3. SUCCEEDING WITH AGILE MARKETING3.1. Establishing Short Work Cycles in Agile Marketing3.2. Experimenting, Learning and Pivoting3.3. Making it Real: Agile Marketing in Practice

Click here to see the full Learning Outcomes


The ICP-MKG exam is made up of:

an online quiz that participants will take after the class (participants will receive it at the end of the second day and have 1 week to accomplish it);

during the course, participants will also receive a scenario to develop in class as a practical activity based on the theory that we will see together. This will be the core of the exam because we can see the participants working together to manage the Agile principles in marketing.

Meet the trainer

Deborah Ghisolfi

Deborah has a strong technical background built with years of experience as an IT manager in Enterprise environments. She loves innovation and aims to deeply understand the benefits of using it in business environment.

Deborah helps organizations to grow their business by focusing on customers, people and relationships.

Through the Growth Hacking Marketing, teams usually learn:- to be quick and work with limited budget and resources- do not be afraid to experiment because you will focus on priorities

Since 2004, Deborah calls herself Agile Addicted because agile is her way of being, in addition to her way of building strong relationships. Deborah has gained more than 10 years of Agile consulting and training with companies in the digital products mainly, Luxury and Fashion.

Deborah collaborates with the most important Italian and foreign communities both as a speaker and as a researcher.

Deborah is the only Italian authorized instructor for ICAgile to deliver certified courses focused on Agile for Marketing team.


Are there ID or minimum age requirements to enter the event?

The course is open to anyone age 18 and up.

Do I need to bring a computer to the event?

No. Personal computers are not necessary. All course material will be provided.

How can I contact the organizer with any questions?

Please use the email pttraining@radtacportugal.com.

Can the course be postponed/cancelled?

We reserve the right to postpone or cancel this course if there are insufficient registrations. If this is the case, you will be notified between 3 and 5 working days before the course start date. In this case, you will be offered an alternative date or a full refund. We will not be responsible for any other costs incurred.

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This page last updated Wednesday 25 March 2020 at 16:12.

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