Building an AI-powered Marketing Strategy: Road to Success for a modern-day CMO

Thursday 8 April 2021

This event has finished.

Started 10:00 AM

Finished 11:00 AM

Organized by Lisbon Artificial Intelligence & Deep Learning

Venue: Online/Virtual

Address: Online event on your device
8600 Lisboa

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About this event

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We live in an era of connection and the consumer marketplace is no exception. Businesses are expected to not just meet the needs of customers, but proactively anticipate and exceed them. Today’s marketplace is constantly changing and organisations should adapt by applying Artificial Intelligence (AI) to make the necessary changes to survive and innovate.

As consumer expectations change, competition becomes more advanced, and data gets more detailed, Chief Marketing Officers (CMOs) are under immense pressure to utilise AI in their approach to marketing.

During this session, we will speak about what the challenges are for a modern-day CMO applying AI to create stronger, more authentic interactions with customers, and effectively using technologies to capitalise on data for insights-driven results. We will speak about different methods which can make your AI systems faster and valuable towards a hyper-personalised and AI-powered marketing strategy. Join this session and learn all about :

• Speeding up decisions with personalised AI apps for and about customers

• Why to use AutoML to respond on fast changing behavior of data and customers

• Machine Learning Interpretation for Marketing Attribution

We look forward to having you join us! Team

This page last updated Friday 2 April 2021 at 09:57.

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