Build a winning pitch powered by Founder Institute and Beta-i

Monday 21 September 2020

This event has finished.

Started 18:30 PM

Finished 20:00 PM

Organized by Startup Grind Lisbon

Venue: Online/Virtual

Address: Online event on your device
8600 Lisboa

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About this event


We are an Official Event of the Official event of Lisbon’s Entrepreneurship Week -

As a startup founder, you will meet hundreds of people at various meetings, events and conferences. You will also, routinely, introduce yourself to complete strangers by email. In such situations, you have seconds to pique someone’s curiosity. And the best way to do that is a compelling Elevator Pitch.

This one-sentence statement explains what you do, who you serve and why it matters in simple language. As the name implies, the summary can quickly be recited to a stranger on an elevator ride.

In the first session (~10 min), Founder Institute will show how to build a winning Elevator Pitch to successfully reach the audience you need for your startup!

After that, participants will be divided into breakout rooms and they will have the opportunity to do their pitch for mentors from Founder Institute and also from Beta-i, getting feedback in real-time from them. Everything is a test and, for that reason, you will be evaluated in a 1 to 4 rating score.

Do You Have Entrepreneur DNA? After the event, if you register, you will receive a free code to make our “Predictive Admissions Assessment” that predicts the likelihood that you can become a successful tech entrepreneur.

Please note that we will have a Pitch Battle happening on the same week, join us!


6:30 PM: Welcome and intro to SG Lisbon and Founder Institute

6:40 PM: All you need to know to build a winning pitch

6:55 PM: Break out rooms - test your pitch and get real feedback from mentors and peers

7:15 PM: Closing remarks


Hosted By

Stela Suils Cuesta, Chapter Director

Stela is the founder of DiTal.Tech, where she is bridging the gap on tech talent. She is very passionate about a Diversity, Inclusion and Belonging, and a trained psychologist with expertise on Unconscious Bias. Stela is an international speaker and event organizer. Last year, she delivered two packed-jam workshops at the Web Summit that created a big wave of awareness and activated many people and companies to act upon gender equality in tech. She is an Executive Member of the European Digital Development Alliance and a Regional Leder of Lean In, first in Dubai, where she lived for 10 years, and now in Portugal. She is the Chapter Director of Startup Grind Lisbon.

Madalena Ferreira, Co-Director

Luciana Carvalho Se, Team Member

Luciana is an entrepreneur, innovator, human tech evangelist and cofounder of MindCheck - a digital platform powering frictionless mental health assessments for individuals & enterprise. Passionate about purposeful innovation, conscious leadership and D&I, she is international keynote speaker (SXSW, Cannes Lions, TEDx), a board member, mentor & advisor, community catalyst, and drives empowerment and change as an Ambassador of the European Digital Society, Women in Immersive Tech EU, Portugal Agora’s Disruptive Council, the Series Q Network and VRAR Association Portugal.

Fernando Jardim, Community Manager

I am the Community Manager at Made of Lisboa (City Backed Startup Community, of the CMX Connect Lisbon co-hosts, also in charge of partnerships at Creative Mornings Lisbon, the Head of Growth at Le Wagon Lisbon, one of the community leaders at 351 (the Portuguese startups community) and I also run my own startup (Tripr).


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This page last updated Thursday 17 September 2020 at 12:53.

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